(Munich / Düsseldorf, October 16, 2013) The KraussMaffei Group is accelerating the reorientation of its own subsidiaries in Europe, Asia and Latin America. KraussMaffei, KraussMaffei Berstorff and Netstal will present premium quality products and the latest technologies for global market trends under the motto "Trendgineering" at K 2013 in Düsseldorf (October 16 to 23, 2013, Hall 15, booth B27/C24/C27/D24).
All brands will still be acting independently worldwide
The KraussMaffei Group is accelerating the reorientation of its own subsidiaries in Europe, Asia and Latin America. "We are still going to pool our strengths and competencies on local markets in a practical way, and also to combine our forces. In particular, customers welcome the fact that they can choose the right product for them and the right service of the right brand from an extensive service portfolio according to their individual requirements," said Jan Siebert, Chairman of the Board of Management (CEO) of the KraussMaffei Group. The following measures have now been initiated as part of the reorientation:
1) Effective January 1, 2014 the Mexican subsidiary of the KraussMaffei Group will sell all products from all three brands. The contract between Netstal and the agency Eurotexa has been terminated.
2) Effective with beginning 2014 the two subsidiaries of KraussMaffei and Netstal in France will be merged under one organisational roof.
3) Also effective in the first quarter of 2014 in Benelux, the subsidiary of Netstal in Belgium and the subsidiary of KraussMaffei in the Netherlands will be merged organizational to create benefits for the customers.
4) In the Asia-Pacific region the subsidiary of KraussMaffei and KraussMaffei Berstorff in Thailand will take over responsibility for the sale of Netstal products effective during the first quarter of 2014. Netstal's subsidiary in Singapore will be retained as a sales and service center.
"We have started the implementation measures, and will inform our customers in the regions and countries in good time about the local completion and the names of the contact persons. Customers can contact the existing units up until then. This process ensures that all brands will still be independently represented on the market," added Siebert.
"Trendgineering" - solutions for global market trends
Premium product quality and the latest technologies will be the focus for KraussMaffei, KraussMaffei Berstorff and Netstal at the K 2013 trade fair. Solutions for market trends, e.g. for lightweight construction projects in the automotive industry, but also with regard to the increasing demand for plastic products in the medical, construction and logistics sectors, as well as for thinner packaging in the food industry, will be presented. "The motto of our trade fair presentation is 'Trendgineering’. During K 2013 we will therefore underpin our position as a leader in innovation and technology in the industry through premium quality solutions – to create value and benefits for our customers," said Siebert.